Barisan Nasional – a coalition of several political parties which govern Malaysia since independence in 1957 – has retained the power to rule after a landslide victory in the 11th general election in 2004 with a 90 percent majority in the parliamentary seats, and dominating all state governments, except Kelantan. Various victory factors have been commented from the perspectives of political science, sociology, and from public viewpoints in the mass media. In contrast, this article analyses the Barisan Nasional victory from the linguistic perspective, the way language was manipulated and utilized, in terms of discourse, in order for the party to gain and retain political power. This writer believes that political power gaining management is a part of organization’s discourse management too. Gaining political power in the context of this study is seen as a part of social practice. The discourse chosen for this study is the Barisan Nasional 2004 general election manifesto. Analysis is based on Fairclough’s framework of critical discourse analysis. Through this framework, a textual and discursive practice is analysed. The textual analysis will be the description of the features of vocabulary, grammar, and generic structure of the discourse text. Meanwhile, the discursive practice will be the interpretation of the production, distribution, consumption, force of utterances, and semiotic aspects of the discourse. Findings from both aspects will then be explained inter-connected dialectically with the acquisition of power, which is subtly hidden in the manifesto.