摘要：Technology in the broadcast media had witnessed rapid and consistent changes since the late 19th century to the early 20th century. The changes have lifted the broadcast field as the prime medium in channeling information. Such improvements are vital especially in simplifying communication activity whilst generating information at a more efficient rate. These changes are becoming the new way in which tasks regarding information processing are converted into codes for the purpose of delivering and presenting facts to the public in the form of new technology. The changes in technology are updated in the 21st century. The internet service has replaced the conventional method of information gathering. This technique allows data transfer to be processed easily and quickly whilst adding more input to the information received. Information regarding all sorts of world issues relating to the news, emails, commerce and entertainment including internet streaming can be achieved easily through the said method. This article examines the extent of media influence in shaping the attitude, behavior and morality among Malay youth in Malaysia and it is based on a quantitative research using surveys as the main instrument. The respondents consisted of 1,504 Malay students from national secondary schools in Malaysia. The findings show that the power of the media in shaping the attitude, behavior and morality of Malay youth is at a medium level, which suggests a dominant influence. Further, the findings show that the higher the use of the media, the lower morality among the youth. In view of numerous negative perceptions of the media, it is hoped that the findings are able to help the government to optimize the use of broadcast media in a more health and effective way
