摘要：Studies on the Malay culture and values had more often than not adopted qualitative approaches. This study, however, seek to explore the world of Malay culture and values from a quantitative perspective. Departing from the standpoint that a set of values would represent the crux of a culture, a list formulating the Malay cultural values is constructed based on the questionnaire returns from five hundred respondents. The main questions posed in this study were based on seven Likert scales the validation of which is measured with the alpha cronbach scores. The factoring involved two factor sets, namely, Peace, Harmony and Society on the one hand and Sense of Concern and Sense of Consideration on the other. The results of the quantitative analyses reveal that generally the Malays may be regarded as friendly, helpful, forgiving, caring, generous and possessing a keen compassionate nature
关键词：culture traits; ethnic studies; Likert scales; Malay values; value constructs
