期刊名称：Journal of Women's Entrepreneurship and Education
印刷版ISSN：1821-1283
出版年度：2013
期号：1-2
页码：62-73
出版社：Institute of Economic Sciences
摘要：This case study showcases the initiative and hard work of a women entrepreneur from India, who had a passion to guide and counsel the young graduates towards their professional education. This case study discusses in detail the education acquired by the entrepreneur, her vision, initiative, development and operation of her venture, major impediments that came her way, measures adopted by her to overcome them and her plans for future expansion and growth. It also showcases how the women entrepreneur was successful in creating several new jobs in the society, besides assisting the youth to take up their desired career path
关键词：entrepreneurial alertness; entrepreneurial traits; opportunity ;recognition; franchisee model
