期刊名称：Culture Unbound : Journal of Current Cultural Research
电子版ISSN：2000-1525
出版年度：2009
卷号：1
页码：31-49
DOI：10.3384/cu.2000.1525.091431
出版社：Linköping University
摘要：What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds. In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?
关键词：Applied research; cultural analysis; ethnography; academic identity; consumer studies.
