期刊名称：Culture Unbound : Journal of Current Cultural Research
电子版ISSN：2000-1525
出版年度：2010
卷号：2
页码：529-551
DOI：10.3384/cu.2000.1525.10231529
出版社：Linköping University
摘要：Media development has profoundly affected the literary public sphere. Authors as well as politicians may feel obliged to follow “the law of compulsory visibility” (John B. Thompson). All contemporary writers, be it bestselling authors or exclu-sive, high brow poets, must in one way or another reflect on their marketing and media strategies. Meeting and communicating with the audience, the potential readers, is of critical importance. In the article “The Author on Stage”, the authors consider how different literary performances by Swedish novelist Björn Ranelid (b. 1949) help establish his “brand name” on the literary market place.
