期刊名称：Culture Unbound : Journal of Current Cultural Research
电子版ISSN：2000-1525
出版年度：2013
卷号：5
页码：319-337
DOI：10.3384/cu.2000.1525.135319
出版社：Linköping University
摘要：In this article the authors intend to analyze how the concept of culture is packaged, sold and delivered as a commodity. It is based on an ethnographic study of a Swedish consultancy in the field of cross-cultural communication and the relationship between the company and its clients. The clients were primarily foreign executives working in Sweden or Swedish expatriates, preparing for life abroad. The significance of culture-as-commodity will be explored from the perspective of the company as well as its clients in order to shed light on how the concept of culture can be communicated and what happens to it in the process. The study shows how the company combines theoretical perspectives from anthropology and intercultural communication with the aim to deliver a complex yet accessible understanding of culture to its clients.
关键词：Applied cultural research; intercultural communication; cross-cultural communication; anthropology; expatriate; consulting; cultural analysis
