期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2008
期号：3
页码：11-22
出版社：Petroleum-Gas University of Ploiesti
摘要：The business strategies promoted by the small and medium enterprises have certain features inaccordance with the extent of the organizational processes, with the intensity of the competition shown onthe market, as well as with the accentuated dynamism that characterizes this microeconomic sector. Inthis context, the paper aims at accomplishing a diagnostic analysis of the SMEs from Romania and,based on this, to identify the most adequate types of strategies applicable to small and medium-sizedfirms. In the final part of the paper we specify several possible courses of action recommended to smalland medium enterprises in order to substantiate, develop and implement successful business strategies
关键词：small and medium enterprises; strategy; strategic integration; business environment;economic and social efficiency
