期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2009
期号：1
页码：100-106
出版社：Petroleum-Gas University of Ploiesti
摘要：We are passing through a period of new product launching that we have not dealt with ever since theIndustrial Revolution. Companies face an ever increasing pressure to bring new products on the market.During new product development, companies of any size must deal with the common problem as regardsthe transfer of the new products from the R&D stage to that of production and finally to the marketplace.Companies are forced to find ways to improve this process and remain profitable and competitive. Thepaper introduces the concept of market from a modern perspective, like one of the key components toincrease company efficiency
