期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2009
期号：3
页码：18-26
出版社：Petroleum-Gas University of Ploiesti
摘要：This article presents the results of a survey of Nigerian consumers' perception and attitude towardsforeign made products. The focus of the study is the source of information in evaluating a product; theevaluation of specific product dimensions used by Nigerian consumers in their assessment of differentproduct categories. The results show that Nigerian consumers perceive foreign made products as morereliable technologically advanced, stylish and competitively priced than the Nigerian products. Moreimportantly, the most common product information sources are advertising and words of mouth. Themanagerial implication and limitations of the study are examined
