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  • 标题:Empirical Evidence of Executives’ Perception and Scanning of Business Environment in Nigeria
  • 本地全文:下载
  • 作者:Abolaji Joachim Abiodun
  • 期刊名称:Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
  • 印刷版ISSN:2284-8576
  • 电子版ISSN:2247-8582
  • 出版年度:2009
  • 期号:3
  • 页码:27-35
  • 出版社:Petroleum-Gas University of Ploiesti
  • 摘要:Strategic thinking about firms' environment enables management to identify relevant environmentalfactors and industry drivers that weigh on the firms' objectives, direction, strategy and business model.This study based on administered questionnaire examines executives' perception of the characteristics ofthe business environment and its relationship with corporate performance. It was found that whilevariables in the task environment were considered most uncertain the general environment is the mostscanned; and executives' perception of the nature of the environment has a low association with theintensity of their scanning efforts. It is recommended that managerial discretion and judgement shouldplay a significant role in determining the sections of the environment to be scanned and scanning voidshould not be permitted if effective and efficient organisation-environment fitment required to securesuperior competitive advantage is to be attained
  • 关键词:strategy; strategic uncertainty; environmental variables; environmental scanning; scanning
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