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  • 标题:Development of Long-term Relationships with Clients in Financial Sector Companies as a Source of Competitive Advantage
  • 本地全文:下载
  • 作者:Ivana Domazet ; Jovan Zubovic ; Marko Jelocnik
  • 期刊名称:Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
  • 印刷版ISSN:2284-8576
  • 电子版ISSN:2247-8582
  • 出版年度:2010
  • 期号:2
  • 页码:1-11
  • 出版社:Petroleum-Gas University of Ploiesti
  • 摘要:Relationship marketing represents the concept which gives long term dimension to consumer's role and importance, because it has in its focus loyalty development and long term cooperation and partnership relationships with key clients of financial organization. Relationship marketing is focused on: loyalty obtaining and "catching" of clients for a longer period, client's value, quality of provided service, engagement regarding fulfillment of client's expectations, as well as concern of all employees toward the client. That is why relationship marketing represents a significant strategic leverage which can improve companies' competitive advantage.
  • 关键词:relationship marketing; long term strategy of relationship with customers; competitive ;advantage financial organization
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