期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2010
期号：2
页码：116-123
出版社：Petroleum-Gas University of Ploiesti
摘要：In the tourism product development policy of Prahova, one important aspect is organizing tours on thematic routes such as the Wine Road, Voivodes' Road, Fruit Road. To this end, this paper proposes developing a marketing plan to promote natural, ethno cultural, historical and wine tourist sights of the localities situated on the "Wine Road". By implementing this marketing plan, it is expected to increase both the number of tourists who choose such a tourist circuit as their holiday or weekend destination and to increase its reputation
关键词：wine tourism; weekend tourists; attracting strategy; maximum exposure
