期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2011
期号：1
页码：45-52
出版社：Petroleum-Gas University of Ploiesti
摘要：High agricultural production affects soil fertility, and pollutes environment thus causing pollution of agricultural-food products. Therefore, increasing number of consumers are turning to organic agricultural and food products. Organic food relates to food that was not treated with pesticides, herbicides and other synthetic chemical substances during its production, processing and storage. Organic food does not contain genetically modified materials, with the purpose of reaching a sustainable system of agriculture. Organic food production emphasizes environment and land protection and preservation. The main goal of this paper is to identify the factors that determine demand and consumption of these products, i.e. to gain insight in consumers' preferences, mo tives, attitudes and interest to buy organically produced products in the Republic of Serbia. This paper provides a comparison with the results obtained by researches in other countries. Authors indicate the necessity of extending the assortment for products deriving from organic agriculture and food industry, then continuity in supply and adequate marketing approach. With informed and educated consumers, it might be possible to raise consumption to another level
关键词：organic food; consumption; market research; consumer's attitude; Serbia
