期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2011
期号：3
页码：14-26
出版社：Petroleum-Gas University of Ploiesti
摘要：This study investigates the market environment of the United Kingdom high street bookselling business with emphasis on Waterstone's. In doing this, stress shall be placed on a brief exploration of the global outlook of book retailing venture as it relates to the United Kingdom. Another focus of this paper is the micro environment and macro environment of book retailing business in the United Kingdom and the internal environment of Waterstone's – that is a look at the PESTEL, SWOT, consumer behaviour, and Porter's Five Forces as well as strategies for a re invented Waterstone's. Finally, marketing and management strategies for improved services and profitability will be considered as well as the conclusions of the major thrusts of the paper
关键词：Waterstone's; UK bookselling; market environment; publishing
