期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2011
期号：3
页码：37-49
出版社：Petroleum-Gas University of Ploiesti
摘要：Based on the average indicators for the five year period 2006 2010, the paper analyses the production, processing and sale of sweet and sour cherries in Serbia. Moreover, the following are also identified: the production volume, average yields, regional production dispersion, efficiency of invested capital in establishment of cherries plantations, cost price structure, horizontal and vertical linkage of participants within the producer to consumers chain, possibilities of investment in new processing programs, based on existing practice in Serbia. According to determined indicators, some suggestions are made with a view to improving the competitiveness of this agriculture sector. Production, processing and sale of cherries in Republic of Serbia faces many problems, such as: land fragmentation, low technical and technological level, insufficient cooperation between producers, uncertain sale, slow implementation of standards etc. These problems are primarily the result of low investments during a long period. The activities of all stakeholders (producers, processors, exporters, consumers etc.) in development of market chains should be focused on: adoption and implementation of standards that allow orientation to products with added value (over an integral and organic production); protection of products with geographical indications; elimination of black market; development of physical and market infrastructure, as well as political and legal framework; and creation of business environment suitable for investment in mentioned production
关键词：sweet cherry; sour cherry; economic indicators; production; processing; sale
