期刊名称：PLATFORM : Journal of Media and Communication
电子版ISSN：1836-5132
出版年度：2013
卷号：5
期号：1
出版社：University of Melbourne
摘要：In his 1958 poem 'Dedication to my Wife' TS Eliot proclaims "these are private wordsaddressed to you in public". Simultaneously written for his wife, Valerie Fletcher, andto the implied you of a discourse network, Eliot's poem helps to illustrate the narrativevoices and silences that are constitutive of an intimate public sphere.This paper situates reciprocity as a condition of possibility for public privacy. It showshow reciprocity is enabled by systems of code operating through material and symbolicregisters. Code promises to control communication, to produce neutral, systemic formsof meaning. Yet such automation is challenged by uneven and fragmented patterns ofreciprocity. Moreover, examining the media of public privacy reveals historicaltrajectories important for understanding contemporary socio-technical platforms ofreciprocity.To explore the implicit requirement of reciprocity in publicly private practices, threesites of communication are investigated framed by a media archaeology perspective:postal networks, the mail-art project PostSecret and the anonymous zine 'You'.Keywords: Public privacy, reciprocity, epistolary, postal networks, access, control, code
关键词：interactive television (iTV); trails; barriers; regulations; Internet; business;models; var currentpos;timer; function initialize() { timer=setInterval("scrollwindow()";10);} function sc(){clearInterval(timer); }function scrollwindow() { currentpos=document.body.scrollTop; window.scroll(0;++currentpos); if (currentpos != document.body.scrollTop) sc();} document.onmousedown=scdocument.ondblclick=initializein complex and perhaps contradictory ways. Inflected by German media theory; media ar-;chaeology persistently negotiates the tension between system and meaning. form and con-;tent or; indeed; automation and autonomy (Parikka 2012). Code promises to control;communication; to produce neutral; systemic forms of meaning. Yet such apparent automa-;tion is challenged by uneven and fragmented patterns of reciprocity.;We situate reciprocity as a condition of possibility for public privacy through an in-;vestigation of three sites of communication: postal networks. You zine. and PostSecret. The;paper begins by defining the use of the term 'public privacy' before moving to a brief survey;of the key literature on 'reciprocity' in media theory. We then introduce the case studies;framed by what we are calling 'the media of public privacy'. This phrase gestures to the af-;fective and material relations of reciprocity that operate across historical and contemporary;platforms.;The term public privacy is employed in this paper to describe narratives of intimacy;which are personally significant and are conducted through modes of communication con-;sidered to be public; potentially making the meaningful exchange public. Public privacy as-;sumes risk. Conducted in 'public'; public privacy may be witnessed and reciprocated by;indeterminable others who also have access to the exchange. To counter this; the personal;exchange may be coded or obscured (Marwick and boyd; 2011) or the other to whom the;communication is directed may not be specifically identified. The positioning of a reciprocal;other is a required element in public privacy. Rhetorical strategies are employed to position;the reciprocal other; specific to the socio technical setting. As the examples discussed in this;paper demonstrate; the exchange may be directed to a subjectively positioned public; ad-;dressed as 'you'.;Public privacy is a process which holds expectations of reciprocity. Enactments of;public privacy have received considerable attention in regard to the actions of social net-;work users where intimate; private narratives are conducted in public (Marwick and boyd;2011. Hjorth; 2011. Lovink; 2011). As Daniel Solove states "our activities often take place in;the twilight between public and private" and "[p]rivacy is a complicated set of norms; ex-;pectations; and desires that goes far beyond the simplistic notion that if you're in public;you have no privacy" (Solove; 2007; p. 166). This paper builds on the acknowledgement that;public privacy is not a new phenomena nor is it confined to social media practices (Marwik;and boyd; 2011. Solove; 2007). There is value in demonstrating the traces of these practices;in other media forms. Practices of public privacy have been newly defined against technolo-;gical developments in social media which risk supplanting an understanding of the exist-;ence of these practices in other media forms (Tufecki; 2008). Each of the examples discussed;in this paper demonstrate a negotiated balance between privacy and public disclosure sug-;gesting that as Tufecki argues; privacy is a "process of optimisation between disclosure and;withdrawal" (2008).;This paper questions the role of reciprocity in public privacy. We ask how reciprocity;is implicitly positioned in such exchanges by means of a purposive selection of case studies;that demonstrate examples of public privacy across different media forms. For each case;study we focus on the rhetorical strategies by which public privacy is situated and to which;reciprocity is conditional. To both contemporary and historical case studies we ask whether;legibility and publicness are mutual. We question whether public privacy is possible;without legibility and consider the importance of access to both text and context.;B;RIEF;S;URVEY OF;E;XISTING;L;ITERATURE ON;R;ECIPROCITY;For Kate Crawford (2009) the process of reciprocity is captured in the metaphor of;22 · PLATFORM: Journal of Media and Communication Vol 5 Issue 1
