期刊名称：International Journal of Computer Technology and Applications
电子版ISSN：2229-6093
出版年度：2013
卷号：4
期号：5
页码：727-740
出版社：Technopark Publications
摘要：In recent years, Higher Education has been faced with enrolment and financial challenges. Higher Education leaders are seeking low cost, creative opportunities that provide a competitive advantage for the institution. Institutions have realized the devastating effect of a poorly designed web presence may have adverse effects on recruiting and retaining students. Institutions are finding they need to incorporate new strategy to better serve learners through data-driven analysis, behavioural insights, and improved user experience to enrich a student-centric web site environment. This paper outlines how the Chief Information Officer (CIO) may establish an effective web presence within a higher educational environment
