摘要：Modern market researchers have worked a lot on Market Orientation. Market Orientation involves gathering intelligence about customers, competitors, channels, intermediaries etc. and disseminating that intelligence through various functions of an organization for implementation. It is generally assumed that a greater emphasis on Market Orientation can enhance Organizational Performance. There are various aspects of Organizational Performance which can be broadly categorized into financial and nonfinancial performance. Financial performance involves variables like ROA, ROE, ROI, EPS, Dividend yield etc. these variables can be easily and objectively measured through financial statements. Nonfinancial performance involves variables like customer satisfaction, quality of product, care for environment, care for society etc. these variables are qualitative in nature and cannot be objectively measured. This research has studied the nature of relationship between Market Orientation and Organizational Performance specially in the financial sector of the UAE and the analysis reveals a strong positive correlation between Market Orientation and different measures of financial performance namely Profitability, Business size, Market Share and Growth. This research can serve as a base for future studies in other sectors of the UAE economy
