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  • 标题:Personal Values and Social Marketing: Some Research Suggestions
  • 本地全文:下载
  • 作者:Julie Anne Lee ; Geoffrey N. Soutar ; Joanne Sneddon
  • 期刊名称:Journal of Research for Consumers
  • 电子版ISSN:1444-6359
  • 出版年度:2010
  • 期号:18
  • 页码:1-4
  • 出版社:Journal of Research for Consumers
  • 摘要:Personal values, as motivational constructs, are likely to influence the types of social behaviours in which people engage. However, most of the research examining the relationship between personal values and social and ethical issues has focused on the relationship between one or two values and a very small range of attitudes or behaviours. The current paper focuses on Schwartz's value theory to suggest some methodological changes to advance our understanding of how individuals make such decisions.
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