摘要：The rise of the Internet and the advancement in technology have given rise to various new modes of communication, in which the most recent being social networking sites. Since the inception of social networking sites, countless communication gains have been received by consumers, including the ability to remain in contact with peers, friends and families over time differences and distances. However, this new platform of communication has raised a concern of overexposure of personal information among its users in the society. National newspapers have reported dangers of such actions but many consumers remain impassive and continue to provide ongoing personal information on social networking sites. This study, through in-depth interviews with twelve social networking site users, attempts to provide an understanding as to why consumers overexpose themselves over social networking sites despite being aware of potential undesirable consequences and offer some possible recommendations to remedy the situation.
