标题:Analysis strategies of external environment influence on tourism companies in Romania establishing the interest classes in tourism and the relation with tourism companies in Romania
期刊名称:Human Geographies : Journal of Studies and Research in Human Geography
印刷版ISSN:1843-6587
电子版ISSN:2067-2284
出版年度:2007
卷号:1
期号:1
出版社:University of Bucharest
摘要:External environment of tourism co mpany is composed from economic, technical, social-demographic, juridical, ecological and management factors that can influence directly or indirectly the company evolution. In the present, the target of strategic management of external environment investigation is to know and understand the context and competition forces that act upon the tourism company. Also, anticipates and administrates the changes that take place, and realize a relation between company vocation, strategic capability and forecasted evolution of external environment factors