标题：Usaha Tanggung Jawab Sosial Korporat (CSR) dalam meningkatkan keupayaan komuniti: Kajian kes peladangan cili di Bukit Awang, Pasir Puteh, Kelantan (Corporate Social Responsibility (CSR) initiatives in elevating community capacity building: The case of chilli farming in Bukit Awang, Pasir Puteh, Kelantan)
期刊名称：Geografia : Malaysian Journal of Society and Space
电子版ISSN：2180-2491
出版年度：2012
卷号：8
期号：5
出版社：Universiti Kebangsaan Malaysia
摘要：Corporate Social Responsibility (CSR) is a kind of initiative and strategy undertaken by a corporation to link the company with community at large. Various examples of CSR initiatives have been carried out by corporations. These efforts include developing work places, product marketing, conservation of the environment and community development. This article discusses chilli contract farming projects as a CSR initiative of a multinational corporation in Malaysia in developing farming co mmunity in Bukit Awang, Pasir Putih, Kelantan. A total of 45 farmers have b een interviewed in this qualitative study. Thematic analysis of the data has found 19 basic themes related to farming comunity develop ment which can be divided into four main categories. Each category represents capacity building of the community. Generally the farmers have gained opportunities to learn
关键词：social corporate responsibility (SCR); farming community; capacity building; chili farming; learning; ;knowledge on agriculture and management
