期刊名称：Geografia : Malaysian Journal of Society and Space
电子版ISSN：2180-2491
出版年度：2012
卷号：8
期号：7
出版社：Universiti Kebangsaan Malaysia
摘要：Online comp ulsive buying is chronic buying phenomena in which the co nsumer feels unable to stop or signi ficantly moderate the behavior of buying. In other words, it is an add iction of buying things through the Internet .This study investigates differences in demographic factors that could explain the profile of online compulsive buyers, and examines the influence of high speed Internet connection on compulsive online buying behavior. A hundred respondents o f post-graduate students at Universiti Utara Malaysia were selected to participate in the stud y. Questionnaires were distributed randomly to obtain the data. The findings showed that all demo graphic factors examined are insignificant in differentiating the profile of compulsive online buyers. Also, the study found that the high-speed Internet connectio n did not significantly influence compulsive online buying behavior. Nevertheless, it was recommended that marketers introduce cash card as an alternative mode of payment apart from the credit card as the many Malaysians still do not possess credit cards. For future research endeavors, larger sample sizes and more diversified aspects of compulsive online buying would certainly improve results
