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  • 标题:MICRO STUDY OF PROBLEMS, IMPORTANCE & SUGGESTIONS FOR MARKETING OF L.I.C. JEEVAN AKSHAY (VI) PLAN (TABLE 189)
  • 本地全文:下载
  • 作者:Dr. N.M. Mapawala
  • 期刊名称:International Journal of Computer Science and Management Studies
  • 电子版ISSN:2231-5268
  • 出版年度:2013
  • 卷号:13
  • 期号:8
  • 出版社:Imperial Foundation
  • 摘要:In India insurance has a deep rooted history. It finds mention in the writing of Manu (Manusmrithi) yagnavalkya (Dharamshastra) and kautilya (Arthasastra). The writing talk in terms of pooling of resources that could be redistributed in times of calamities such as fire. floods, epidemics and famine. This was probably a pre-cursor to modern day insurance. Ancident Indian history has preserved the earliest traces of insurance in the form of marine trade loans and carrier’s contracts insurance in India has evolved over time heavily drawing from other countries, England in particular.
  • 关键词:L.I.C. Jeevan Akshay; Micro Study of Problems; Marketing.
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