摘要：Globalization has been prepared financial concerns and resulted in the globalization o f culture. Today, People exposed to the culture imposed on it began to question their own identityand headed towards various searches. Therefore, the formation of cultural identity is emerging. The globalization of cultur e by destroying the structure of the nation-state leads to the emergence of a variety of cultural formations. The ultimate goal is the formatio n of a state of the resulting entities. The role of the media is very important in this process. This article put forth the relationship between globalization and cultural identities in the formatio n of the role of the media. Identity debate the role of the media were examined to determine Kosovo's nationalization process. In this process the transfer of cultural values and the effect o f the adoption of the media is remarkable. The facing the media in terms of ethnic and polyphony to the formatio n of cultural identities is continued to contribute to this process. Therefore, for the division and fragmentation of nation states is in the process. In this process, more emp hasis on cultural identities in media is accelerated the process
关键词：Globalization; Cultural Identity; Media; Kosovo
