摘要：This paper discusses three different conceptual perspectives: cultural globalization, Samuel Huntington's Clash of Civilizations, and Antonio Gramsci's concept of hegemony to understand and analyze the increasing popularity of Turkish TV series in the Middle East, Balkans, and Eastern Europe. I scrutinize the potentials and pitfalls of these three approaches in order to examine the broad dissemination and successes of Turkish serials in those regions within the larger context of globalization. Consequently, this paper offers a conceptual framework that provides illumination for various significant analytical issues. Due to the circulation of media content among non-Western countries and constant flux of local and regional cultures, cultural goods such as television series do not function as the ideological apparatuses of the West on "the Rest." The globalization is not merely a top-down Western project, but rather a process that is local in its effects, that requires consumer consent, and that prevalent influences come from places like Turkey as well as from Europe and the US
关键词：Turkish television series; Cultural globalization; Clash of civilizations; Hegemony; Samuel ;Huntington; Antonio Gramsci
