期刊名称：The International Arab Journal of Information Technology
印刷版ISSN：1683-3198
出版年度：2005
卷号：2
期号：3
出版社：Zarqa Private University
摘要：The aim of this study is to find out to what extent Malaysian companies incorporate trustworthy elements on their websites. The study provides a detail website evaluation based on the principles for ethical online business provided by the BBBOnline guidelines. The five principles used as an evaluation instrument are: (1) Truthful and accurate communication, (2) Disclosure, (3) Information practices and security, (4) Customer satisfaction, and (5) Protecting children. The study selected ten Malaysian-based companies which adopt e-commerce as part of their business. The findings of the study indicate that some principles are well-adhered to, while others need more attention
关键词：E-commerce; ethics and e-commerce; web analysis; seal program; trust
