摘要：Sport, politika i biznis predstavljaju neraskidivo trojstvo još od antičkih vremena i organizovanja antičkih olimpijskih igara. Povodi za organizovanje antičkih olimpijskih igara u mnogo većoj meri su odražavali ciljeve politike i biznisa, nego li sportske motive. Ovo antičko nasleđe nastavile su da „gaje“ i moderne olimpijske igre. Ovaj rad ima za cilj da hronološkim predstavljanjem najočiglednijih primera povezanosti sporta, politike i biznisa predstavi neprekidnu težnju političara da kroz sport ostvare političke ciljeve, biznismena da ostvare profit i na kraju sportista da svojom virtuoznošću steknu slavu. U toj borbi za status sport često gubi svoje pozitivne atribute, a sportsko igralište postaje poprište političkih sukoba i nadmetanja moćnih multinacionalnih kompanija. Kritičkim promišljanjima o tamnoj strani sporta moguće je demistifikovati sport, demitologizovati ga i, konačno, razumeti sport i njegovu ulogu u savremenom društvu.
其他摘要：Sport, politics, and business have represented an indivisible trinity ever since the ancient times and the organization of the original Olympic Games. The reason for the organization of the ancient Olympic Games reflected to a much greater extent the political and business aims than sport motives. This ancient legacy was “nurtured” by the modern Olympic Games. This paper aims to provide a chronological account ofthe most obvious examples of the connection between sport, politics, and business and to outline the incessant desire of politicians to use sport to achieve political goals, of businessmen to make a profit, and of athletes to use their abilities to achieve fame. In this struggle for status, sport often loses its positive attributes and the sport playground becomes a battlefield for the political conflicts and disputes of powerful multinational companies. A critical view of the dark side of sport can demystify sport, demythologize it, and, finally, lead to an understanding of sport and its role in modern society.
关键词：politika; biznis; sport; olimpijske igre
其他关键词：Politics; Business; Sport; The Olympic Games
