摘要：Increased interest in indigenous-led natural resource management (NRM) on traditionally owned land in northernAustralia has raised important questions in relation to policies that compensate indigenous Australians for providingenvironmental services. A choice experiment survey was mailed out to respondents across the whole of Australia to assess ifand to what extent Australian people think that society benefits from these services and how much they would pay for them.More than half the respondents would in principle support indigenous NRM in northern Australia, with a high willingness topay for carbon, biodiversity, and recreational services. Social aspects of indigenous NRM, however, were not valued by thesociety, emphasizing the need for awareness raising and clarifications of benefits that indigenous people gain while carryingout land management on their traditional country. Any marketing campaign should take into account preference variation acrossAustralian society, which this research shows is substantial, particularly between people from the north and those from the south.People from the south were more likely to support indigenous NRM, a significant finding for campaigns targeting potential donors
关键词：choice experiment; conservation marketing; environmental services; PES; traditional country; willingness to pay
