摘要：The present article aims to analyze the reception of media content within a gender perspective. The women's full exercise of citizenship and access to public debate depends greatly on the way media presents them to the world.This study considers that balanced representation of men and women in the news is an important criterion to take into account in order to produce quality journalism.Considering the various television news programs, the evening news is definitely one of the most important and, yet, one of the less studied. Daily broadcast on a prime time schedule, it is considered to be an important source of information through which citizens acknowledge the main events of the news agenda and, also, their social roles and responsibilities. Therefore, several focus groups have been organized with the purpose of debating news contents and understanding how gender meanings are negotiated by audiences. The analysis of these debates displayed important gender perspectives among focus groups participants. Its outputs allowed a better understanding of how audiences interpret gender meanings in the media and emphasized the need to develop alternative proposals of journalistic practices capable of promoting a critical, balanced and diversified gender perspective within the audiences
关键词：gender; public sphere; television; evening news
