摘要：Using personnel and transaction data obtained from two Canadian auto dealerships, weexamine whether ethnic matches between salespersons and customers a.ectsales prices and thenumber of units sold by individual salespersons. Regarding prices, we detect neither premiumprice setting nor discounting among seller-buyer matches of the same ethnic groups relative tothose of di.erent ethnic groups. Regarding the number of units sold by individual salespersons,however, we find that, relative to customer demographics, salespersons sell larger quantities tocustomers of the same ethnic group. Moreover, we find that high-performing salespersonsconduct more transactions with customers of the same ethnic group than low-performers,especially in months when business conditions are unfavorable
关键词：ethnicity; price discrimination; seller-buyer matches; car transaction; social network
