期刊名称:Advances in Environmental Sciences - International Journal of the Bioflux Society
印刷版ISSN:2066-7620
电子版ISSN:2065-7647
出版年度:2013
卷号:5
期号:3
页码:261-273
出版社:Bioflux
摘要:The aim of the paper is to provide a research instrument, a very detailed questionnaire,created with the purpose to investigate consumers' behaviour on organic food. The questionnaire has a very comprehensivestructurein order to create a complex image of consumers and to generate information useful to promote organic agriculture and consumption of organic food products. At the same time, due to its structure, this research instrument provides the highest chances to be suitable for many situations and target consumers. Within thisquestionnaire,we make the difference between products that are "organic with organic label"andthose"organic without organic label".Thisis an original feature of this research instrument, whichdifferentiate it and the research that used it from other studieson consumer behaviourof organic food.The main aspects investigated inthe questionnaireare: buying,information, eatinghabits, interestsand preferences, consumption motivation, perceptions for/on organic foodandorganic producers, information sources,budget spent on organic food, price perception, consumers perception on social pressure related totheir organic food consumption, consumers' degree of environmental concern, demographic and other general information on consumers