期刊名称：Advances in Environmental Sciences - International Journal of the Bioflux Society
印刷版ISSN：2066-7620
电子版ISSN：2065-7647
出版年度：2013
卷号：5
期号：3
页码：274-286
出版社：Bioflux
摘要：The aim of this pilot study is to outline consumers' profile in terms of their interest in organic, natural and conventional skin care, their knowledge about these products and the differences between them, their opinion regarding the performance and price of organic skin care in relation to conventional skin care. The survey used a self-administered questionnaire and was conducted on a sample of 86 customers from Cluj-Napoca, Romania. The results indicate that consumers who purchase organic skin care products are usually female, aged between 20 and40, with an income above 2000 lei(500€)/monthand a graduate diploma. However, the study reveals most of the surveyed consumers use conventional skin care, organic products being less sought after; the main reasonistheir high price. Moreover, there is a lack of information on consumers' side regarding the difference between the beneficial effects of organic and conventional skin care, as they tend to believe that the two product categories are almost equally ef fective and beneficial to health. Consumers seem to be rather negligent regarding their own health, which is reflected in the very low frequency with which they read the list of ingredients on the packaging of the purchased skin care products. The study shows that consumers' tendency to buy more certified organic skin care with eco-friendly packaging increases along with an increase in income and not according to their educational attainment. Here again comes to the foreground the issue of consumers' lack ofinformation and the need to develop a culture among the public that places health and environment on the first place in the decision-making process
