期刊名称：International Journal of Advanced Research In Computer Science and Software Engineering
印刷版ISSN：2277-6451
电子版ISSN：2277-128X
出版年度：2013
卷号：3
期号：9
出版社：S.S. Mishra
摘要：Mo bile computing, a dynamic networked computing technology is becoming increasingly important due to the rise in the number of portable computers and the desire to have continuous network connectivity to the Internet irrespective of the physical location of the node. Mobile computing is the discipline for creating an information management platform, which is free from spatial and temporal constraints. The freedom from these constraints allows its users to access and process desired information from anywhere in the space. The state of the user, static or mobile, does not affect the information management capability of the mobile platform. The main objectives of the paper are to study the meaning and concept of Mobile computing; to make the readers aware about the importance and advantages of Mobile Computing; to make the public aware about the challenges being faced by the Marketing Managers/Officers/Executives while on their job in the field; to get the suggestions to resolve the challenges of mobile computing being faced by Marketing Managers/Officers/Executives while on their job in the field; and to study the future of mobile computing. The study is purely based on primary data and secondary data. Secondary data has been collected using various sources including newspapers; journals; professional magazines; research papers; and even various websites. Primary data has also been used to give the paper an authentic look. Primary data has been collected with the help of survey and personal and telephonic interactions with Marketing Managers/Officers and other field force. IT Managers/Officers/Professionals were also contacted to get the suggestions so as to remove the challenges related to mobile computing being faced by Marketing people in the field
关键词：Business; Information; Marketing Managers. Mob ile Computing; Network; Technology
