摘要：This study develops a Malaysian fishing boat design based primarily upon an ethnographic study of stakeholders, which includes fishermen, boat builders, designers and owners. The design concept is evaluated by fishermen regarding perceived performance as a fishing boat, aesthetics, safety, and comfort. The concept boat is compared with the visual stereotype of a traditional Malaysian fishing boat and a Western style, deck forward design. This study identifies mechanistic and non-mechanistic design elements and presents the results of a thematic analysis. The study uses visual stereotypes and clay modelling as unique contributors toward ethnographic fieldwork. This transdisciplinary study integrates work-based learning and furthers the positivist discourse of design by ascertaining whether ethnographic analysis contributes to the design process
