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  • 标题:Taking Competitive Advantage By Business Model Innovation
  • 本地全文:下载
  • 作者:Mustafa BEKMEZCİ
  • 期刊名称:Yönetim ve Ekonomi
  • 印刷版ISSN:1302-0064
  • 出版年度:2013
  • 卷号:20
  • 期号:1
  • 页码:291-314
  • 出版社:Celal Bayar University
  • 摘要:In the world and Turkey there are many companies that both survive and increase their market shares and profits by changing business models. Business model innovation is one of the best and prevailing methods to tackle with the difficulties emerged in crisis and recession periods and the other endangering factors that should be reacted at once as well as to increase market share and to make profit. In this study, some significant points that companies have to consider for taking competitive advantage by business model innovation are indicated. Taking these findings into consideration will help managers to cope with the crises caused by environmental and/or organizational factors
  • 关键词:Business Model; Business Model Innovation; Crisis
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