摘要：Succeeding as a change agent goes beyond the desire to lead change efforts. This paper explores how two change agent characteristics, focus and competence, can be used to categorize change agents. Focus is whether the change agent's focal point is on client or change agent needs. Competence is how proficiently the change agent applies change methods. The 2x2 interaction of change agent focus and competence produces four change agent style archetypes, labeled in the paper as bozos, yoyos, bimbos, and heroes. The probable outcomes of the four change agent styles are discussed, as are the related research and managerial implications of categorizing change agent styles.
