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  • 标题:Corporate war: live, useful tools in strategizing to a higher ground,
  • 本地全文:下载
  • 作者:Gladys Ruvimbo Ndoda ; Isaac C. Chaneta
  • 期刊名称:Journal of Management and Marketing Research
  • 印刷版ISSN:1941-3408
  • 电子版ISSN:1941-3408
  • 出版年度:2014
  • 卷号:14
  • 出版社:Academic and Business Research
  • 摘要:Drawing from strategic management, insights from stakeholder theories and practising management experiences, the researchers empirically analyse that strategy is an organisation's formula to win in corporate war, elevating the organisation to a higher ground through use of tools in Zimbabwean tourism organisations. This article shows that strength, weaknesses, opportunities and challenges (SWOC) analysis, allows the organisation to assess the fit of its current strategy to its changing environment and help to capitalise on internal and external factors to achieve better performance. An application of the Four Arena Analysis, pitching one organisation to another, pinpointed performance differentials. The New 7-Ss Analysis, reinforced critical issues determined from SWOC, Stakeholder Analyses and Stakeholder Prioritisation Grid, enabling the cross examination of performance concerns coming out through the employment of these tools. The 7S Framework was then instituted to inform on broad strategy to be implemented for each of the critical areas in the organisation. The balanced scorecard harnessed the full brainpower, knowledge and experience available as drawn from the sequenced tools into specific strategic focus areas. Results obtained indicated that business is war at best and tools can reposition an organisation to a transformative winning stance. Qualitative approach was employed in this study. An evaluative research design on developed case studies was chosen because it was aimed at making judgements about performance outcome as a result of adopting business as war, with distinct live tools that can be practically, sequentially employed to stimulate performance through strategizing to a higher ground
  • 关键词:strategy; tools; higher ground; performance; war
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