摘要：There is a current trend of neglect in research literature concerning the subject of business to government (B2G) marketing. This is especially true concerning the development of marketing plans that can guide businesses in achieving their sales goals with the federal government market. Market research is critical to the effort of developing marketing plans. An analysis is conducted in this study to identify the critical elements comprising a market plan and to review existing government procurement systems and the data provided that might be helpful in a market research effort. The study provides a framework of the data provided by government procurement system that will assist businesses in developing each of the critical elements required to develop a federal government market plan. The result of this study fills a gap in research literature and provides a guide for current business practice and future studies
关键词：Marketing; Procurement; Market Research; B2G; Federal Government Business
