出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：The new product development process is of crucial importance for many organizations� survival. Many graduate programs in Brazil teach the subject in a non-applied. This article describes the experience in teaching the subject of new product development (NPD) through empirical research and, as a result, presents a proposal for teaching NPD integrated with other subjects
关键词：teaching; new product development; problem-based learning
