期刊名称：European Journal of Tourism, Hospitality and Recreation
印刷版ISSN：1647-9254
出版年度：2013
卷号：4
期号：3
出版社：Instituto Politécnico de Leiria
摘要：Image is a key factor in travellers' choice of destination and the assessment SURFHVV,PDJHEXLOGLQJFDQEHDFKLHYHGWKURXJKYDULRXVPHDQVVXFKDVERRNV¨¤OPVRULP-ages envisioned by the tourists themselves. The image of Santiago de Compostela, associat-ed with the Way to Santiago (Camino de Santiago) and pilgrims, generates expectations and nostalgia that affect the authenticity of the destination in a positive manner. Generally speak-ing, authenticity is considered to be an antecedent of tourists' satisfaction and their future intentions. This study analyzes the impact of image in perceived authenticity and its role as a determinant of tourist loyalty. The empirical data were collected during the Holy Year 2010 in Santiago de Compostela, Spain. A total of 400 questionnaires were returned and analyzed using structural equation modelling. The results indicate that the image of the destination has a direct impact on authenticity and loyalty. The study provides some strategic management suggestions for Santiago de Compostela and other World Heritage Cities. Keywords: image, authenticity, loyalty, Santiago de Compostela, structural equation modelling
