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  • 标题:A Survey on Web Usage Mining: Theory and Applications
  • 本地全文:下载
  • 作者:P.Nithya ; Dr. P.Sumathi
  • 期刊名称:International Journal of Computer Technology and Applications
  • 电子版ISSN:2229-6093
  • 出版年度:2012
  • 卷号:3
  • 期号:4
  • 页码:1625-1629
  • 出版社:Technopark Publications
  • 摘要:The World Wide Web maintaining its development at an incredible pace. The information available in the WWW is a gateway and an intermediate for carrying out business. Web mining is the extraction of exciting and constructive facts and inherent information from artifacts or actions related to the WWW. Web usage mining (WUM) puts an effort to determine valuable information from the secondary data obtained from the communications of the users with the Web. WUM has turned out to be an extremely significant for successful Web site organization, generating adaptive Web sites, business and maintenance services, personalization, network traffic flow examination and so on. WUM comprises of three steps, namely preprocessing, pattern discovery, and pattern analysis. WUM has become an active area of research in field of data mining due to its vital importance. This paper provides a comprehensive discussion of the all the phases in WUM and related works in this field
  • 关键词:Web Usage Mining (WUM); Customer Relationship Management (CRM); Preprocessing; Pattern Discovery; Pattern Analysis
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