摘要：Application of the approach on the basis of fuzzy sets for carrying out the SWOT-analysis of industrial commercial activity, position and prospects in the competitive market for the pharmaceutical enterprises has been described. The method is based on receipt and processing of soft expert's estimations of strengths and weaknesses of the pharmaceutical enterprises'functioning. These estimations also consider potential opportunities and threats of commercial activity in a market under competitive and crisis conditions. The technique of practical fuzzy modeling has been developed. The corresponding computer model in Fuzicalc has been constructed. The example of numerical calculations has been given. The interpretation technique for the obtained results of modeling and further obtaining of accurate generalized estimations of conditions and development prospects of the pharmaceutical enterprises and firms functioning has been offered
关键词：fuzzy sets; fuzzy modeling; SWOT-analysis; drugs distribution; ;information systems in pharmacy; pharmaceutical market; pharmaceutical enterprises
