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  • 标题:Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys
  • 本地全文:下载
  • 作者:Marcia W. DiStaso, Ph.D.
  • 期刊名称:Public Relations Journal
  • 电子版ISSN:1942-4604
  • 出版年度:2013
  • 卷号:7
  • 期号:3
  • 出版社:Public Relations Society of America
  • 摘要:Wikipedia has arguably become a staple in society. In fact, of all the information sources available on the Internet, Wikipedia is one of the most widely used. The problem that public relations professionals face is what Wikipedia co-founder Jimmy Wales calls a “bright line’ rule.” This rule requires public relations professionals to use the Talk pages to request changes to the Wikipedia articles for their company or client instead of directly editing the content. To examine the effectiveness of this rule and explore current Wikipedia experiences, this study reports the results of a survey conducted in 2013. Comparisons to a similar 2012 study are also noted.
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