首页    期刊浏览 2025年05月29日 星期四
登录注册

文章基本信息

  • 标题:Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship
  • 本地全文:下载
  • 作者:Drew Wilson, M.A ; Dustin W. Supa, Ph.D.
  • 期刊名称:Public Relations Journal
  • 电子版ISSN:1942-4604
  • 出版年度:2013
  • 卷号:7
  • 期号:3
  • 出版社:Public Relations Society of America
  • 摘要:Media relations is one of the most common functions of the modern public relations. This study examines the impact of emerging media technologies on that function, and seeks to understand how public relations practitioners and journalists are using Twitter in both their personal work and in the relationship with the other profession
国家哲学社会科学文献中心版权所有