摘要：This article explores how political public relations activities support advocacy efforts and allow organizations to communicate and partner with other organizations and individuals to affect change. Our study examined the organizational relationships that engaged in political advocacy to defeat the 2012 Stop Online Piracy Act (SOPA). We argue that networked social capital provides a theoretical framework for broadening the study of relationships from a dyadic approach to one that encompasses the multitude of relationships necessary to bring about change. Structural hole theory was used to identify influential organizations based on their network position. Two methods including a hyperlink network analysis of organizational websites involved in the Internet Blackout and a semantic network analysis of the SOPA legislation media coverage revealed three findings: 1) diverse ties enhance political advocacy, 2) political public relations can enhance network positions of organizations, and 3) evidence shows that social media can be used strategically to capitalize on political activism
