期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2013
卷号：4
期号：4
页码：32-40
出版社：Educational Research Multimedia & Publication
摘要：Micro, Small and Medium Enterprises (SMEs) are the backbone of the national economy. Batik Pekalongan, Solo and Lasem are examples of successful SMEs to stimulate local economy while creating products that are competitive in the national and international level. The purpose of this article is to identify the leading factors, as well as the barriers to doing batik business. In addition, this study also wanted to know the anticipation of future events done by batik entrepreneurs in creating customer value. The method is to use a qualitative approach to understand the problems that occur in SMEs batik Pekalongan , Solo and Lasem. The results show that there is great potential for doing batik business , that is because batik is a cultural product, batik has been rooted for generations, it has tacit knowledge, the availability of infrastructure and the good market. As for the obstacles is the lack of massive government support, the business is still run individually, as well as the lack of promotion. In addition, there is an absence of extra effort made by batik entrepreneurs in marketing and in anticipating future competition. Further research may emphasize on the role of associations and government, the role of the cluster, the patterns of anticipation on future strategy and how to develop human resources in batik industry
关键词：Batik; new models; future anticipation. ; var currentpos;timer; function initialize() { timer=setInterval("scrollwindow()";10);} function sc(){clearInterval(timer); }function scrollwindow() { currentpos=document.body.scrollTop; window.scroll(0;++currentpos); if (currentpos != document.body.scrollTop) sc();} document.onmousedown=scdocument.ondblclick=initialize-Journal of Arts; Science & Commerce ;■;E-ISSN 2229-4686 ;■;ISSN 2231-4172;International Refereed Research Journal ■ www.researchersworld.com ■ Vol.– IV; Issue – 4; Oct. 2013 [33] ;INTRODUCTION: ;Batik has become the icon of Indonesia and a world heritage by the UNESCO in the enactment date of October ;2; 2009. This determination is done in the final session agenda number 25 in Abu Dabhi ;(http://arkeologi.web.id/articles/berita-arkeologi/84-penetapan-batik-sebagai-warisan-dunia-oleh-unesco). In ;this regard; the day was declared as the National Batik Day . ;This milestone has not been responded well by the industry and batik consumers in Indonesia. This is shown ;from the following statement: ;"The endorsement of batik by UNESCO associated with the famous batik techniques with lines ;and dots as an understanding of batik itself. It is ironic when what we wear is batik printing ;(manufacturer) which is very detrimental to hand-made batik or stamped batik. Most people ;simply do not realize that by buying and wearing batik printing; they already denied batik as ;world heritage ….." (http://arkeologi.web.id/articles/berita-arkeologi/84-penetapan-batik-;sebagai-warisan-dunia-oleh-unesco) ;Besides the fact that consumers do not appreciate batik; the batik entrepreneurs themselves do not take ;advantage of this momentum as they have not gained a "benefit" of this designation. In fact there are many ;batik entrepreneurs have not yet increased their turnover today. Sad; because actually this is a very good ;opportunity for batik entrepreneurs. ;Based on preliminary literature study conducted; it was found that there was a downturn in batik market ; ;especially its market share on writing/hand-made and stamped batik. Some of the reasons are less technological ;innovation applied; difficulty to anticipate and to know the needs of the market; difficulty to find buyers and the ;difficulty to develop business. ;Along with the increasingly fierce competition among batik entrepreneurs; such as competition from both ;domestic and abroad (eg Malaysian batik); batik entrepreneurs then need to anticipate the future in all areas; for ;example in the field of manpower; raw materials; models and design; technology; etc.. Nevertheless; research on ;the future anticipation- especially for SMEs - is still very limited (De Roo; 2009; Adam; 2008). Therefore; this ;article tries to fill the gap by looking at the extra efforts made by the SMEs entrepreneurs to anticipate the ;future. ;Related to this problem; there are several research issues that need to be answered in this study; such as batik ;entrepreneurs strategies in anticipating the future; the barriers experienced by entrepreneurs in anticipating the ;future; how batik entrepreneurs overcome these obstacles. Those things are the research objectives to be ;addressed in this study. ;LITERATURE REVIEW: ;FUTURE ANTICIPATION: ;Future anticipation is the customer perception about all the activities undertaken by producers who are ;trying to provide solutions to customer needs and requirements in the future. With the limited research and ;literature on future anticipation; then we used an approach of futuristic or futurology; which is the science ;that studies the future; which currently continues to grow and gain in-depth attention from academics ;(Mello; Bhadare; Fearn; Galaviz; Hartmann; and Worrel; 2009). Although this science will provide ;enormous implications in the world of marketing; but research and theory about the future is still very ;rarely discussed in the realm of marketing science. ;Adam (2008) stated that it is the task of a company to shape the future. This is assumed as a resource that can ;be used today to make profits and competitiveness for companies. Further explained that to create and to shape ;the future is the right of every human being and company. This means that the company is the shaper of the ;future. The fact is companies spend money and large amounts of funds for research and development activities ;in order to deliver superior customer value in the future. Companies compete to innovate products development ;and services as part of future anticipation. When the company does not anticipate the future then they just wait ;for their death. One interesting example is Nokia which had been the market leader for decades in the mobile ;phone market. Nokia failed to maintain a strong will to innovate as a part of its future anticipation ; that finally ;ended up in the major market acquisition by Iphone and Blackberry. ;De Roo (2009) explains that the future is an activity related to the material; social and political. Social concerns ;as it relates to a lot of people to predict what will happen in the future. Regarding the material because it ;requires a lot of funds needed by the company to identify trends in the future. Is said to be political because the
