期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2012
卷号：1
期号：6
出版社：Sohar University, Oman and American University of Kuwait
摘要：The purpose of this study was to identify those factors which are linked with customers'satisfactionand find out relationship between customer satisfaction and identified factors.A structured questionnaire was developed to attain the responses of Islamic banking customers. Correlation technique and T-test was applied in order to examine the relationship between studied variables. Study found a positive relationship between customer satisfaction and identifiedfactors suchas service quality, product quality, customers care and financial benefits to customers, competitiveness of Islamic bankswith conventional banks, and bankreputation.People are more inclined towards conventional bankingalthough Islamicbanks are providing Islamic banking services under separate windows but still less awareness about Islamic bankingis the main problem of users.This study will provideIslamic bankers with the idea of increasing their recognitionby doing campaign regarding awareness towards Islamic banking and to bring diversification to be more innovative regarding their services in competition to conventional banks
