期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2013
卷号：2
期号：6
出版社：Sohar University, Oman and American University of Kuwait
摘要：Now days organization must be accompany scienceand technologychanges and uptake their information.This competitive advantageis been achieved whenthey could contactwith theircustomers.Modernmarketing is alsorelated serviceindustrial andany forms of business that observes customer requirements.Originally,insurance is a saleable service and fundamental element in development and sale of insurance serviceis determination of marketting role in insurance.Marketing is classification two groups: goods marketing and servicesmarketing.
关键词：Marketing Elements. Customers' Satisfaction. Insurance. Service marketing. ;Insured party
